• Joyana is a line of eco-conscious, high-quality jewellery and hair accessories for everyday wear as well as special occasions. Joyana was established in 1986 by Ma Huayun and Wang Yiming. The company started creating Hair Accessories until it branched into the world of Jewellery, Fragrances, and Fashion. It has been growing ever since, and now carries a wide range of Chinese products.
  • Joyana distributes its products to high-end fashion boutiques and department stores throughout China and selected stores around the world. Joyana has showcased in 35 Macaron stores and the main showroom is located on Shanghai Dimei Shopping Center301.

Joyana Development History

  • 1991 | Birth | Ma Huayun and Wang Yiming created the first Hair Accessories collection, consisting mostly of Hair Bows and Hair Bands, which they then presented to one of the major Chinese jewelry retailers. The success was instant and great. Ma Huayun and Wang Yiming flew to Hong Kong and secured the support of the best manufacturers of handmade hair accessories. On their return, they presented a new collection to the leading Chinese jewelry store Macaron, and once again, the success was notable. Ever since, Joyana has been supplying ten leading Macaron jewelry stores.
  • 1993 | Growth | Joyana started distributing its products to upmarket fashion boutiques locally and internationally.
  • 1995-2004 | Stores | The first Joyana shop was opened in the Dongcheng District, Beijing, Queensland in 1996 and then the second shop on Century Golden Resources Shopping Center. In 2004, Joyana moved their headquarters to the fashionable spot, Chaoyang Joy City with a brand-new retail showroom identity.

Joyana Hairpin Material

  • Joyana hair accessories and jewellery are designed in-house, made of premium components in close collaboration with more than forty suppliers such as ChowTaiSeng, Masion Martin Margiela France, and Jean Paul Gaultier.
  • Acetic acid material is natural cell membrane acetic acid, mainly extracted from the pulp of plants. It is a thermoplastic material with the characteristics of good transparency, easy coloring, easy processing and polishing, good hand feel, and not easy to age. Some of the notable features of acetic acid materials are as follows:

1. Transparency and glaze: Southeast board has good transparency and glaze, smooth surface and not easy to fade.
2. Endurance and durability: good endurance, durable and anti-fall, not easy to break.
3. Environmental protection: because it is extracted from plants, the surface board is non-toxic and harmless, and has excellent environmental protection performance.
4. Processing performance: the board is easy to process and polish, not easy to age, good light resistance, and not easy to burn.